One of the most important in implementing a marketing campaign is the evaluation of its effectiveness. Whether it is mass or personalized marketing, regardless if you are a small or large business, it is crucial to identify the metrics that you will measure to gauge the success of your strategy. That said, in this article, we’ll talk about the most important metrics to use in your assessment of a marketing campaign.
- Track Sales
Marketing can radically impact your sales performance, but that is the case only if you do things right. To measure the success of your marketing efforts, take a look at your sales. If the numbers are good, marketing might be the reason for it, although, it is impossible to say conclusively. This can also depend on the overall quality of the product or service. Meanwhile, if the sales are poor, this is an obvious indication that you are not pushing enough. This means that you need to improve your marketing strategies.
- Monitor Website Visits
It is also important that you monitor visits on your website. It is not just enough that you count how many visits the website receives in a day. Consider the bounce rate, which is the percentage of website visitors who instantly leaves after visiting only a single page. Use a customer data platform like Lytics to record data about website visits. If the visits are low or if they leave in an instant, this is an indication that your website is not doing good. From the content to search engine optimization, come up with ways to improve your website.
- Measure Lead Conversion
Lead conversion is the process of transforming a lead into a customer. From the first time that someone makes a contact with the business, such as signing up for a newsletter or making an inquiry, there should be follow-ups. This can be done by sending email and social media marketing materials, among others. The higher the lead conversion rate is, the more successful is a marketing campaign.
- Knowing Your Search Engine Position
One of the goals of marketing, especially online, is to improve the search engine ranking of a company’s website. If you are still at the bottom of the Google results, this shows that your search engine optimization strategies are not working. To increase the chances of success, work with experts who can help you reach the top spot. Create relevant and timely content. Don’t forget to optimize it with pictures and tags. Keep your content fresh and updated. These things can help you soar to the top of the search page in no time.
You’ve exerted a lot of effort in crafting your marketing strategies. It just makes sense that you also take the time to evaluate its effectiveness, which is possible by doing the things mentioned above. This will allow you to determine what works and what you need to change to make the most out of your marketing budget.
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